Setting up your Merchant Center

This article will explain how to set up the shipping, reviews, and marketing programs in your Merchant Center.

Before you start, it is good to know that:
1) You need to have a Google account, like Gmail, to create a Merchant Center account
2) You don’t have to complete the setup in one sitting. When you return to the overview screen, you can pick up where you left off at any time.

When you have created your first Google Merchant Center, Google will intelligently build an onboarding experience tailored to your account. It’ll suggest the next steps for you and shows you tasks that have already been completed.

Add your business information 
The first step is putting in all the relevant business information: 

1. Fill in the name of your business

   1. The name you enter as your business name will be used as your Merchant Center account name, and users will see this name across Google.

2. Add the business address

   1. The timezone is automatically matched to your location.

3. Add a verified and valid phone number

Select the checkout options that apply to your business
Let your customer know how and where they are able to purchase the desired product. This can be on your website, on Google, at your local store, or all three! You are always able to change this anytime you need to. 

Choose your third-party platforms
If you work with third-party platforms to boost your products across Google, you can link those to your Merchant Center. 

You can do this via the Settings menu in the top right corner of the Merchant Center. Here, you navigate to “Linked accounts” and browse to the “Partners & Platforms” - tab. Once you are there, press the link button:

Select the third-party platform you wish to connect to your Merchant Center by pressing the “link”-button:

Select your email preferences
We advise selecting all the email notifications, so you won't be surprised when products are disapproved without your knowing. You can opt out of receiving the emails at any time via the Account Access in the Merchant Center, or unsubscribe directly at the bottom of the mail.