How does switching the Merchant Center to Producthero CSS work?

Modified on Fri, 07 Apr 2023 at 04:17 AM

Over 8,500 merchants all over Europe have already boosted the competitiveness of their Shopping campaigns by switching to Producthero CSS. It only takes 3 simple steps to get a 20% discount on your Shopping Ads Cost-Per-Click. Your running campaigns will continue (without downtime) and your quality score will be maintained. Read all about the switching process, or watch the video below, where our founder Wouter explains it for you.




Step 1: We request the switch

We request the switch of your Merchant Center from your current CSS partner to Producthero CSS. 90 percent of the time, the switch request will be successfully handled within a business day. Unfortunately, in some cases, we come across an error and this means there is an action required from your side to complete the switch. If this is the case, we will contact you via mail on how to resolve this issue, and we can continue the process. 


We switch your Merchant Center to our Multi-Client Account. We do this so that via an API connection, your products will be shown on our website, and we have easy access to your Merchant Center whenever you need support. If you wish to connect your own Multi-Client Account to our CSS program, we can do this as well. The connection will be made differently, but will work the same. 


Step 2: You accept the switch

After we have requested the switch of your Merchant Center, you will receive an email from the Google Merchant Center stating that there is a pending switch request in the Merchant Center. Via the link in the mail, you will be redirected straight to the pending switch request in the Merchant Center




In your Merchant Center you can view the request via Settings (1) > Account settings (2) > Review the request (3).



A screen will pop up where you can approve our switch request. Once you have approved the request, your Merchant Center will be switched immediately (if it was under Google CSS), or after a couple of days, if there is a Grace period from the other CSS partner.




Step 3: Your switch is complete

Once you are successfully switched, your Merchant Center will be connected to Producthero CSS, And beneath your Google Shopping Ads, you will see “By Producthero”. Please note, this change may take up to 24 hours to fully update. During this time, you may see Shopping Ads labelled as ‘by Producthero’ and ‘by Google’.











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