Within Producthero’s Shopping Ad Platform we have created tools that interact with each other.
Products tool
The Products tool helps you gain advantages overlooked by most advertisers. We combine language and search behavior of your customers into smart content recommendations. This makes your ads even more powerful, by giving a boost to the relevance and visibility of your ads.
The Products tool determines what words should be added to your product title; for example your (converting) search terms, keyword analysis and product attributes are taken into consideration to curate the perfect list of keywords for your specific product!
Advertising tool
The Advertising tool helps to allocate the appropriate budgets and ROAS target to your products, by labeling your products based on their performance and splitting up your campaigns. We analyzed hundreds of Smart Shopping / Performance Max campaigns and found product behavior that counts for every advertiser.
The products are labeled into four categories:
By labeling and splitting up the campaigns, you can decrease your budget on products that are costing you money and invest in products that can generate more profit. The Advertising tool allows you to give each product the attention they need and boost your campaign revenue!
Price Monitoring Tool
The Price Monitoring tool is the only tool in the market that is integrated with a Shopping Ads optimization tool: product price and performance data in one tool. It allows you to decide which products are important to follow and which competitors' price developments you want to include in your analysis. All products with a GTIN/EAN code are scrapable! On top of that we make it easy for you to export the data.
The cost of this tool depends on the number of products you want to scrape on a daily basis. The Producthero PRO plan includes you to try the Price Monitoring tool for free for 10 products selected by us.
Price Benchmark Connector
Price Benchmarks for Shopping Ads are available in your Google Merchant Center. Producthero helps its merchants to connect their own data for internal use only, in accordance with the Google Markets Insights policy.
This tool helps you to make smart use of the market insights in your Merchant Center. We help to reduce the technical complexity to make this data available. Then you can optimize your campaigns based on the competitiveness of your products. We can help you to create a feed of your price benchmark data.
With this data feed, you can group items by competitiveness and push products with a strong current price. After we helped you to extract your data from your Google Merchant Center, you can connect the data to your campaigns for optimization. Or use the data to optimize your pricing for better performance within Shopping Ads.
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